Nomination is the worldwide leader in the steel and gold jewellery market. Nomination produces fashion jewellery for men and for women using materials of the highest quality: stainless steel, 18K gold, Cubic Zirconia, precious and semi-precious stones and natural diamonds. Nomination’s brand philosophy was established with the creation of the original Composable Link Bracelet in 1987.
“ONE FOR ME, ONE FOR YOU". NOMINATION INVITES US TO SHARE AND CONNECT
“One for me, one for you" is the message of the new Nomination communication strategy. An invitation to share and connect with others, in a continuous exchange of Links that, in addition to being small jewels that represent the very best of Florentine goldsmith tradition, are also symbols, dedications or words of love that celebrate our relationships and personal bonds.
In an increasingly individualistic society, "One for me, one for you" is the message that promotes an attitude of generosity, while the modular nature of Composable promotes interaction and sharing: your bracelet is enriched by the encounters and events of the adventure that is your life story.
The new composable links support this sharing attitude - with split links such as "best friends", "sisters forever", "to infinity and beyond", "you and me".